BRYAN ANDREW LEE

A brand storyteller with an extensive integrated marketing and creative agency background. Skillful in discerning market trends and analysing consumer behaviour to maximise return on marketing efforts. Expertise in planning and executing full-funnel marketing strategies that drive customer acquisition and engagement.


Digital Marketing MANAGER at Carpages.ca

Jan 2016 - Aug 2017

  • Single-handedly mitigated a three-year decline in website traffic to Carpages.ca by building a digital marketing campaign and implementing site optimization tactics resulting in an increase of 30% sessions, 30% in direct traffic acquisition, 24% of users, and 13% in conversions year-over-year using digital video pre-roll ads (YouTube), Google Analytics, dynamic Google AdWords search marketing, social media marketing, and dynamic display banner remarketing (Google Display Network/ DoubleClick)

  • Strategic product development of three new digital products which resulted in rapid customer adoption and revenue generation through research discovered from examining customer needs, consumer insights, and collaborating with web development and user experience teams

  • Independently restored an unstable partnership with the Used Car Dealer Association (UCDA) by effective relationship management, presenting business opportunity proposals, and bi-weekly metrics reporting calls resulting in the UCDA’s investment into a digital marketing pilot program


Account Manager AT The Tite Group

July 2015 - Jan 2016

Brands Managed: Microsoft, Johnson & Johnson, Yellow Pages, AB World Foods

  • Spearheaded the execution and management of one of the agency’s most resource demanding client, Yellow Pages (YP), to launch YP’s B2B content marketing program by creating editorial blog content, landing pages, social media content, rich media banner ads, email marketing, and online videos (YouTube) to increase brand recognition among small-medium businesses

  • Expert client relationship management of the AB World Foods account, resulting in an influencer social media campaign delivering 8 million impressions and 26% increase in Twitter followers by producing a comprehensive brief closely with the client providing target audience insights to the creative team and meticulous project management of every stage of production

  • Efficient concept development and project management of website development, animation, video projects, photography, marketing events, and social media management to meet client deadlines and over-deliver on marketing KPIs


Account Manager at The Toronto Star

July 2014 - July 2015

Brands Managed: Great Gulf, The Royal Canadian Mint, Genworth Canada, Friends of the Greenbelt Foundation

  • Secured a business partnership with the award-winning real estate developer, Great Gulf, to execute and develop an annual marketing plan which included content marketing and social media marketing tactics

  • Primary point of contact for consulting, client service, project management for cross-functional departments, and response for RFPs for clients in diverse industries: financial services industry (FSI), insurance, real estate, nature conservation, and fashion

  • Effective client relationship building and market analysis of the real estate vertical and the telecom vertical to provide strategic plans consisting of digital marketing, content marketing, and social media marketing married with print and online media advertising in the Toronto Star


Account coordinator at BBDO Toronto

Oct 2012 - Jun 2014

Brands Managed: Campbell’s Soup, Ministry of Health, Heineken, Coors Light, Miller Genuine Draft

  • Direct day-to-day account management for CPG, food, alcohol, and government clients to execute advertising campaigns in collaboration with cross-functional teams, media partners (OMD and PhD Canada) to meet client and agency partner deadlines

  • Budget management and restructuring of the Ministry of Health account financials, which was known to have the most rigorous and demanding finance process in the agency resulting in streamlined budget reconciliation and invoicing process with client billing

  • Executed the production of various award-winning television, OOH, digital, radio, print, social media, and rich media display advertising campaigns with collective budgets of over $15M


EDUCATION & CERTIFICATION

Ryerson University

  • Bachelor of Fine Arts, New Media, With Honours

Google AdWords Certified Professional

  • AdWords Fundamentals
  • Search Advertising

Hubspot Academy

  • Inbound Certified