BRYAN ANDREW LEE

A results-driven marketing specialist with extensive digital marketing, paid social, SEO, SEM, and web analytics experience. Skillful in discerning market trends and analyzing customer behaviour to maximize return on marketing efforts. Expertise in planning and executing full-funnel marketing strategies that drive customer engagement and acquisition.


Digital Marketing MANAGER at Carpages.ca

Jan 2016 - Aug 2017

  • Single-handedly mitigated a three-year decline in website traffic to Carpages.ca by building a B2C acquisition-based digital marketing campaign and implementing site optimization (SEO) tactics resulting in an increase of 30% sessions, 30% in direct traffic, 24% of users, and 13% in acquisitions year-over-year using video pre-roll ads (YouTube), SEM, PPC, paid social, and dynamic display banner remarketing campaigns

  • Implemented B2B marketing strategies to reach new dealers by producing effective sales collateral, CRM, acquisition-based landing pages, Facebook advertising, and retargeting to generate leads contributing to the 30% growth of the dealer customer profile in 2017

  • Strategic product development using HTML, CSS, SEO, and web analytics knowledge create three new website products which resulted in rapid customer adoption and revenue generation through research discovered from examining dealership needs, consumer insights, and collaborating with web development and user experience teams providing project management support (JIRA, Trello, CMS, and QA)


Account Manager AT The Tite Group

July 2015 - Jan 2016

Brands Managed: Microsoft, Johnson & Johnson, Yellow Pages, AB World Foods

  • Spearheaded the execution and management of one of the agency’s most resource demanding client, Yellow Pages (YP), to launch YP’s B2B content marketing and loyalty program by creating editorial blog content, landing pages, social media posts, rich media banner ads, email marketing, and online videos (YouTube) to increase brand recognition among small-medium businesses

  • Expert client relationship management and regular performance analytics reporting of the AB World Foods account, resulting in an influencer social media campaign delivering 8 million impressions and 26% increase in Twitter followers by providing target audience insights to the creative team and meticulous project management of every stage of production

  • Efficient concept development, project management, and performance metrics analysis of website development, email marketing, animation, video projects, photography, marketing events, and social media management using Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) to meet client deadlines and over-deliver on marketing KPIs


Account Manager, Content Marketing at The Toronto Star

July 2014 - July 2015

Brands Managed: Great Gulf, The Royal Canadian Mint, Genworth Canada, Friends of the Greenbelt Foundation

  • Produced digital and content marketing strategies including blog content, email newsletters, paid search, SEO, Editorial, and social tactics to secure prospective business partnerships including the award-winning real estate developer, Great Gulf

  • Primary point of contact for consulting, client service, project management for cross-functional departments, and response for RFPs for clients in diverse industries: financial services industry, insurance, real estate, nature conservation, and fashion

  • Effective client relationship management and market analysis of the real estate vertical and the telecom vertical to provide strategic plans consisting of digital marketing, content marketing, and social media marketing married with print and online media advertising in the Toronto Star


Account coordinator at BBDO Toronto

Oct 2012 - Jun 2014

Brands Managed: Campbell’s Soup, Ministry of Health, Heineken, Coors Light, Miller Genuine Draft

  • Direct day-to-day account management and project management for CPG, alcohol, and government clients to execute traditional and digital marketing campaigns in collaboration with cross-functional teams, media partners (OMD and PhD Canada) to meet client and agency partner deadlines

  • Budget management and restructuring of the Ministry of Health account financials, which was known to have the most rigorous and demanding finance process in the agency resulting in streamlined budget reconciliation and invoicing process with client billing

  • Executed the production of award-winning television, OOH, digital, radio, print, direct mail, email marketing, social media, and rich media display advertising campaigns with collective budgets of over $15M


EDUCATION & CERTIFICATION

Ryerson University

  • Bachelor of Fine Arts, New Media, With Honours

Google AdWords Certified Professional

  • AdWords Fundamentals
  • Search Advertising

Hubspot Academy

  • Inbound Certified